Your Manager Might Be Taking Too Much – What a Fair Split Actually Looks Like

Too many artists don’t know what’s “normal.” That’s by design. Artist-manager relationships often start informally, evolve emotionally, and rarely involve clear contracts until the money shows up—and by then, it might be too late.

So what’s fair? Most managers traditionally take 15 to 20 percent of gross income—not net. That includes show fees, sync deals, brand partnerships, and sometimes even label advances and publishing checks. But depending on the structure, scope of work, and how hands-on the manager is, that number can slide higher—or lower.

Some newer managers are demanding 25 percent or more, especially if they’re doubling as creative directors, digital strategists, or label negotiators. Others work off a flat monthly retainer or a hybrid model. But here’s the catch: too many artists sign away percentages without clearly defining what’s included. Is the cut coming from merch? Tour support? YouTube ad revenue? If it’s not spelled out, it’s up for interpretation—and dispute.

We talked to entertainment lawyers and working artists who’ve been burned. Common red flags include lifetime commissions on early deals, vague sunset clauses, and “manager-for-life” language buried in boilerplate contracts. On the flip side, we’ve seen artists underpay managers who are effectively running entire businesses.

The key is transparency, boundaries, and paper. Even if your manager is your cousin, best friend, or day-one supporter, it’s a business. Set clear terms, revisit them annually, and don’t be afraid to renegotiate if the money—or the workload—starts to shift.

Fair splits exist. But they don’t just happen—they’re built.